Alibaba Group on Saturday officially launched its Olympic Games Showcase, the “Olympic Games on the Cloud,” as a part of PyeongChang 2018, its first Olympic Games as a TOP partner.
The showcase is an interactive experience that shows fans, athletes, organizing bodies and fellow partners Alibaba’s vision for a future Olympic Games—one that runs completely on the cloud.
Visitors to the Alibaba pavilion, which is located at Gangneung Olympic Park, a staging area for PyeongChang 2018 that hosts the Games’ ice sports, get to explore different scenarios that illustrate the potential impact of Alibaba’s cloud services and e-commerce platforms on future Games.
“Like the Olympic Games, Alibaba believes in creating a level playing field, giving everyone the chance to compete on the global stage,” Ma said.
International Olympic Committee President Thomas Bach said that his organization looked forward to seeing that transformation play out over the coming decade of Alibaba’s Worldwide Partnership.
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- Alibaba Launches First Global Ad Campaign for the Olympics
- Q&A: Alibaba-IOC Partnership Promises to Be Transformative for Games
- Tmall ‘Winter Festival’ Stokes Olympic Spirit
- Alibaba Unveils New Logo for Olympic Games Partnership
“Alibaba is offering us a unique platform to expand the appeal of the Olympic Games and to keep our fans close,” Bach said. “I am impressed by the company’s forward-looking, efficiently-driven work and look forward to 10 more years of partnership and even more success.”
Alibaba partnered with the IOC in January 2017, pledging to help transform the Olympic Games for the digital era. Alibaba will serve as the official “Cloud Services” and “E-Commerce Platform Services” partner, and a founding partner of the Olympic Channel through the LA 2028 Games.
Alibaba used Saturday’s kickoff to spotlight the “Alibaba Cloud ET Sports Brain for the Future Olympic Games.” It’s a suite of cloud-based and artificial-intelligence-powered solutions that the company said would drive the digital transformation of the Olympic Games to benefit fans, spectators, athletes, venues and organizers.
The platform will leverage analytics-processing and machine learning to “re-define engagement between fans, organizers, venues and athletes,” Alibaba said. Likely uses of Alibaba Cloud ET Sports Brain, which were on display at Alibaba’s Showcase, include:
- Enhancing the Games Experience: Cloud-driven big data can transform the way fans engage with the Games, creating a seamless, mobile experience moving between offline and online. Fans and athletes would be able to get around the city, find their way to the best events, be prepared for the weather, and experience the Games in new ways with the latest immersive technology.
- Smart City Planning for Host Cities: When future host cities start planning for Olympic Games venues, Alibaba Cloud can use AI to perform big-data geospatial analysis to pick the optimal locations.
- Safety and Security at the Games: Cloud-based biometric identification at sports venues that can improve access control, security and crowd management.
- Improving Training Efficiency for Athletes: Deep machine learning can help model relationships between sleep, nutrition and the intensity of training as well as changes in temperature, wind speed, and other natural conditions to support athlete performance.
- Expanding the Reach and Accessibility of Olympic Games Content: Cloud technology can improve storage, search and customization of content, making it easier for rights-holders to cover the Games and for fans to find and share their favorite moments anytime, anywhere.
“The opportunity for technology to positively influence, shape and reimagine the Olympic Games experience is tremendous and we haven’t even scratched the surface yet,” said Alibaba Group Chief Marketing Officer Chris Tung.
WATCH: Alibaba Cloud is working to create a more efficient Olympic Games. Here’s how.
“Over the next ten years, Alibaba Cloud ET Sports Brain will serve as the foundation of our efforts to drive the digital transformation of the Games, creating a more efficient and enjoyable experience for all audiences,” he said.