Online retail and auction websites run by Alibaba Group companies are among the leaders in global Internet audience, according to comScore, an Internet research and marketing company.

In an Aug. 17 report, comScore said Alibaba websites including Taobao, Alibaba.com and Alipay attracted156.8 million visitors in June, about 11 percent of the total global Internet audience. Alibaba, which is based in China, trailed websites run by Amazon, which was No. 1 with a 20.4 percent share of Internet users, and eBay, which had a 16.2 percent share. Apple.com’s worldwide sites had a 9.7 percent reach while Japan’s Rakuten attracted 4.2 percent of the world’s Internet audience, according to comScore.

The report noted that while Amazon and Apple tended to attract visitors from many parts of the world, Alibaba and Rakuten sourced the vast majority of their traffic from the Asia Pacific region. Tech blog site Penn Olson concluded the two Asia-based e-commerce giants had more room to expand inoverseas markets.

Select Retail and Auction Sites Ranked by Unique Visitors (000) June 2011 Total Worldwide Audience, Visitors Age 15+ √¢‚Ǩ” Home/Work Locations Source: comScore Media Metrix
	Total Unique Visitors (000)	% Reach
Total Internet : Total Audience	1,383,098	100.0%
Amazon Sites	282,233	20.4%
eBay	223,520	16.2%
Alibaba.com Corporation	156,780	11.3%
Apple.com Worldwide Sites	134,296	9.7%
Rakuten Inc	57,785	4.2%
Wal-Mart	44,650	3.2%

Regional Audience Composition Analysis of Select Retail and Auction Sites June 2011 Total Worldwide Audience, Visitors Age 15+ √¢‚Ǩ” Home/Work Locations Source: comScore Media Metrix
	Percent Composition of Unique Visitors
	North America	Europe	Asia Pacific	Middle East – Africa	Latin America
Total Internet	14.9%	26.7%	41.1%	8.7%	8.6%
Amazon Sites	35.4%	31.8%	24.1%	4.5%	4.2%
eBay	34.6%	46.9%	11.7%	4.0%	2.8%
Alibaba.com Corporation	4.5%	5.3%	85.7%	2.5%	1.9%
Apple.com Worldwide Sites	32.0%	29.6%	24.9%	8.0%	5.6%
Rakuten Inc	5.3%	19.8%	72.7%	1.5%	0.7%