Understanding Tmall.com: An American Explains

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Understanding Tmall.com: An American Explains



To help explain why Tmall.com is China’s largest B2C online marketplace, Alibaba Groupturned toan American expat living in Shanghai for her take on the perils of real-world shopping on the mainland. Watch the video to see how Tmallhas becomeone woman’santidote to crowds, counterfeits andpoor-quality products.

AmericasCross-Border E-CommerceTmallTmall Global
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