China's Internet is a Giant Shopping Mall [Infographic]

It's well known that the spending power of China's rising middle class is changing the global retail landscape. Less understood is the enthusiasm Chinese consumers have for shopping on the Internet. After increasing by 55% last year to $194 billion, China's total online retail spending this year could blow by that of the U.S., making the mainland the world's largest online shopping market, some researchers are predicting. Check out this infographic to find out how much the average Chinese consumer spends via the Internet, what they buy, and how fast their e-consumption is growing.

To view a larger version of the infographic, click here. To see how China compares with the U.K. and Europe, click here.

 

Comments

Good evening, i'd like to know why your report is completly different to eMarketer report(http://www.emarketer.com/Article/Ecommerce-Sales-Topped-1-Trillion-First-Time-2012/1009649)Have you analyzed different kind of data? Thank you.

Different researchers use different methodologies and hence reach different results. Please note that near the bottom of the eMarketer article you reference, the author added a table of estimates for e-commerce sales in China from several different market research and investment firms--all with substantially different totals. Some estimates are more conservative than others. There is no "correct" answer, and which data you choose to accept depends upon how reasonable you find the assumptions of individual researchers to be.

Add new comment

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.