China's largest shopping event topped RMB 35 billion ($5.7 billion) this year, up a whopping 83 percent from the previous year, as offline promotional activities attracted more users and a surge in

Driven by rapid e-commerce growth in China's smaller cities and the success of last month's 11.11 Shopping Festival, annual sales volumes on Tmall and Taobao Marketplace, the country's two largest

The value of consumer electronics and appliances sold on Tmall's Electronics Mall reached nearly RMB 8 billion in the first quarter, almost double the year-ago results for the period.