Hema, known as Freshippo in English, is a high-tech supermarket and fulfillment centre chain where users can complete their grocery shopping in person using their smartphones or place delivery orders online. With more than 200 stores in China, Hema is at the forefront of Alibaba Group’s New Retail initiative.

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Unpacking Chinese Consumers’ Growing Appetite for Pre-Made Meals Over Takeaway

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Alibaba News Roundup: DingTalk Hits 500 Million Users; Lazada Debuts Cross-border Logistics Upgrades For 11.11; HSBC Sponsors Jumpstarter 2022 Competition; Taobao and Freshippo Adopt Senior-Friendly Features

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Alibaba News Roundup: Preparing for China’s Holiday Rush

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Alibaba, UN Team Up for World Environment Day

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11.11 Turns 10: Alibaba Kicks Off 2018 Global Shopping Festival

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Starbucks, Ele.me Rev Up Delivery Service in China

2018.09.18|Alizila Staff

Alibaba Investor Day 2018 – Webcast & Highlights

2018.09.04|Alizila Staff

Mo√´t Hennessy, Alibaba to Unbottle ‘New Retail’ Experiences

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2018.08.07|Alizila Staff

Freshippo Customers Can Track Farm-to-Shelf Journey for Food

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2018.08.02|Alizila Staff

Starbucks Taps Alibaba for Delivery, New Virtual Store

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Meeker: New Retail Surges in China, May Be Roadmap for US Retailers

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Freshippo Launches 10 New Stores in 10 Cities

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2018.04.02|Alizila Staff

Freshippo Kicks Off 24-Hour Delivery Service

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2018.03.23|Alizila Staff

New Adult-Products Channel ‘HErmones’ Launched on Freshippo

2018.01.22|Alizila Staff

Alibaba, Fonterra Redefine Fresh Milk in China

2018.01.18|Alizila Staff

Alibaba to Open 3 Freshippo Stores in Xian in 2018

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2018.01.04|Alizila Staff

Alibaba to Open 30 New Freshippo Stores in Beijing by Year-end

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2017.09.29|Alizila Staff

Freshippo Finds Partners to Expand Its ‘New Retail’ Model in China