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Case Studies
Case Studies
2023.03.17
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Alison Tudor Ackroyd
Justin Bieber’s Fashion Label Drew House Launches on Alibaba’s Tmall
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Latest News
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Video
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Podcast
03:40
2023.01.11
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Di Wu
US Guitar Brand Fender Sees Continuous Growth In China Via Tmall
01:46
2022.11.11
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Julie Huang
Vitamix Livestreams From Ohio Headquarters to Chinese Consumers During 11.11
02:11
2022.11.10
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Julie Huang
Natural Pet Food Brand Instinct Takes a Bite of 11.11
17'58''
2022.11.04
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Alison Tudor Ackroyd
Fortnum & Mason Sees Chinese Consumers’ Lifestyle Changes Boosting Global Consumer Brands
03:02
2022.03.07
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Di Wu
Sweaty Betty Eyes China Expansion, In Step With The Rise of Activewear for Women
02:57
2021.11.26
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Di Wu
Tod’s CEO Della Valle Sees China Success as Start of a “Beautiful Adventure”
05:58
2021.11.13
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Di Wu
11.11 Brand Profiles: DVF Sets New 11.11 Record Leveraging Taobao Live
02:00
2021.11.12
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Di Wu
It’s a Wrap: Behind the Scenes of a DVF Livestream to China
03:57
2021.11.12
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Di Wu
The Business of Hair: Hairitage British Brand ghd Takes Off in China
03:49
2021.11.12
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Di Wu
11.11 Brand Profiles: Basq NYC Launches in China for 11.11
04:38
2021.11.12
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Di Wu
11.11 Brand Profiles: Mansur Gavriel Bags Its First 11.11
05:19
2021.11.12
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Di Wu
11.11 Brand Profiles: Nuria Brings Clean Beauty to China
03:37
2021.11.12
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Di Wu
11.11 Brand Profiles: Bissell Talks New Strategy for Its Third 11.11
04:06
2021.11.10
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Di Wu
Designer Brand AMI Paris Brings Parisian Chic to Chinese Gen-Zs Through Luxury Pavilion
01:38
2021.11.02
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Di Wu
Sustainability on Royal Canin’s Menu This 11.11
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