Taobao Villages Driving ‘Inclusive Growth’ in Rural China

Out of the fast-growing e-commerce market in China, one area is showing even more potential: rural China. These parts of the country, where about 40% of the total population live, generated RMB1.37 trillion ($195 billion) worth of e-commerce sales in 2018, up 30.4% year-over-year and far outpacing the 24% growth seen in China's overall e-commerce…