Global Executives Offer 5 Takeaways from 11.11

As always, the 11.11 Global Shopping Festival this year delivered big numbers: gross merchandise volume at RMB268.4 billion ($38.4 billion), up 26% from 2018; 1.3 billion delivery orders; a record 200,000 participating brands; and 1 million new products. But what drove those numbers? "New consumption patterns, new brands, emerging e-commerce shopping demographics and new shopping…