Coca-Cola, one of the world’s most iconic brands,is opening a flagship store on Alibaba Group’s Tmall.com online marketplace just in time to join the 2015 11.11 Global Shopping Festival, the world’s biggest online sale.

Coca-Cola today unveiled its flagship Tmall store and announced that it has designed special packaging for the24-hour 11.11 festival, to be held on Nov. 11. The shop, which is in trial operation and will officially launch early next month, is already pre-selling four-packs of Coke priced at RMB 29 yuan ($4.6) containing11.11 commemorative bottles adorned with images of Tmall’s cat mascot or the festival logo.The shop will soon sell otherCoca-Cola brands including Sprite, Fanta and Minute Maid, as well as related merchandise like the beverage company’s classic polar bear dolls, according to Coca-Cola.

Coke and Alibaba also agreed to collaborate on branding, marketing, offline services and the launch of exclusive products, according to a Chinese press release from Alibaba. The collaboration shows a commitment by both parties to “embrace change and adapt to e-retail,” said Henrique Braun, Coca-Cola president of greater China & Korea,noting thatthe Internet”has gradually changed people’s lives and consumer behavior.”

The addition of Coke to its roster of merchants and brands participating in the 11.11 festival is a coup for Alibaba. The company has emphasized this year’s shopping bonanza is meant to be a global event, with overseas and global retailers selling directly to Chinese consumers through Tmall and consumers all over the world buying goods on Alibaba’s AliExpress international marketplace. Alibaba expects more than 5,000 international brands from 25 countries and regions to participate in festival this year.

To whet shoppers’ appetites for the sale, Alibaba and Coca-Cola plan to give away five million bottles of 300-ml cokes. Starting from Nov. 1, the bonus bevvies will be distributed randomly to consumers who order other merchandise through Tmall.