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Alibaba Group MD Karl Wehner on Boosting German Brands’ Digital Presence

Alibaba Group’s managing director Karl Wehner reflects on the challenges of the last twelve months and how Alibaba helps boost German brands’ digital presence in China through the ‘Discover Germany’ livestreaming channel on Alibaba’s Taobao Live.

Alibaba Group’s managing director Karl Wehner reflects on the challenges of the last twelve months and how Alibaba helps boost German brands’ digital presence in China through the ‘Discover Germany’ livestreaming channel on Alibaba’s Taobao Live.

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