A Cut Above: In Conversation With Hawkins & Brimble’s CEO on the Male Grooming Brand’s China Strategy

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A Cut Above: In Conversation With Hawkins & Brimble’s CEO on the Male Grooming Brand’s China Strategy



Hawkins & Brimble’s founder and CEO, Stephen Shortt, explains why he had to fly a Jumbo Jet full of pomade to China on short notice to keep up with demand.

This is the second video in a three-part series on British brands entering China, hosted by retail and consumer expert Stacey Widlitz.

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