How Chinese Consumers Shop Online – Cross-Border Commerce

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How Chinese Consumers Shop Online – Cross-Border Commerce



China’s Millennials and Gen-Z consumers have gravitated toward cross-border e-commerce platforms like Alibaba Group’s Tmall Global in recent years as the coronavirus pandemic has restricted international travel. We explain how Tmall Global has addressed some of their concerns about cross-border shopping and is bringing a world of goods to Chinese consumers faster than ever before.

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