Vitabiotics Makes Healthy Progress in China’s Supplements Market Using Alibaba Ecosystem
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British supplement company Vitabiotics has been seeing healthy growth in China, a momentum they’re seeing after launching two stores on Tmall Global in the past five years. Vitabiotics has been actively utilizing the Alibaba ecosystem, including Alipay, Cainiao and Taobao Live, for more robust engagement with Chinese consumers. Watch what the brand is doing to build strategies and messages tailored for the Chinese market.