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Fitbit Taps Tmall for New Product Launches in China

Tmall Reinvents The Marketplace So Brands Can Stand Out

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October 20, 2015

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Fitbit Boosts China Reach With Super Brand Day Campaign

Fitbit co-founder and CEO James Park talks up Tmall’s Super Brand Day promotion as a critical tool for reaching Chinese consumers, and explains why the launch of the company’s newest wearable devices is timed perfectly to the rise of the health and fitness market in China.