Apple To Prada’s 6.18 Livestreams Prove Content is King In China

2023.06.20|Alison Tudor Ackroyd

Tech giant Apple to Italy's Prada livestreamed during 6.18 to Chinese consumers as the country emerged from its post-COVID slump.


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2024.06.20|Elizabeth Utley

Taobao and Tmall’s 2024 6.18 Campaign Scores Brand, Loyalty Program Wins

2024.05.23|Elizabeth Utley

Tech, Beauty and Luxury: Early 6.18 Sales Data Reveals China’s Latest Consumer Trends

2024.05.08|Elizabeth Utley

Alibaba Overhauls Taobao Website Ahead of Revamped 6.18 Sale

2023.06.27|Elizabeth Utley

Shop Premium Outlets Welcomes Chinese Consumers Virtually This 6.18

Tourism rises ahead of the Dragon Boat Festival. Boats racing in the Love River for the Dragon Boat Festival in Aberdeen Hong Kong.shutterstock_2321460653
2023.06.23|Alison Tudor Ackroyd

Alibaba News Roundup: Fliggy Sees Tourism Rebound; 6.18 Shopping Festival Results

2023.06.19|Alison Tudor Ackroyd

Alibaba’s Taobao & Tmall Attracts Record Number of Merchants During 6.18 Shopping Festival

Bulgari Tmall Luxury Store
2023.06.09|Elizabeth Utley

Alibaba News Roundup: Luxury Shoppers Go All Out This 6.18; Freshippo Creates Sustainability Department

2023.06.02|Chloe Shen

Alibaba News Roundup: International Brands’ Sales Double During 6.18; Cainiao Delivers This Mid-year Shopping Festival; Foodies Make the Most of 6.18 Discounts

2023.06.02|Chloe Shen

Beauty Brands L’Oréal, Estée Lauder Sales Surge In China’s 6.18 Shopping Festival

2023.06.01|Yashan Zhao

Alibaba Kicks Off 6.18 Shopping Festival With Discounts and Livestreams  

2022.06.22|Elizabeth Utley

Chinese Consumers Shop for Hobbies This 6.18

Elon Shi
2022.06.21|Ivy Yu

All Aboard: China Jumps on Skateboarding Trend This 6.18

Pet gadget
2022.06.17|Elizabeth Utley

Alibaba News Roundup: Pet Pampering Goes High Tech; Tmall Simplifies Childcare Purchases; Intime Gives Shoppers a Lift

2022.06.16|Ivy Yu

A Whole New World: Brands Pursue Growth into New Product Categories

2022.06.15|Elizabeth Utley

Male Beauty Brands Lay Foundation For Rapid Growth In China