Retail & E-Commerce

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From Niche to Necessary: The Rise of AI-Powered Virtual Avatars in Chinese E-Commerce

2024.02.27|Elizabeth Utley

Digital avatars, the latest generation of chatbots, are helping overseas brands connect with shoppers in China’s vast consumer market.

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Tmall Luxury Pavilion Brings LVMH’s Tiffany & Co. to Digital-First Chinese Shoppers