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Jack Ma Takes the 11.11 Challenge

The Alibaba Group founder goes head to head against the pros who make the world's biggest shopping festival a success. See how he does. (Hint: Not well...)

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Jack Ma Takes the 11.11 Challenge
Highlights from the 2018 11.11 Global Shopping Festival
Viva Naturals: Why 11.11 Is a Win for International Brands
What’s In Store for Alibaba’s 10th 11.11?
The Evolution of 11.11
Fender Picks Tmall to Expand China Distro

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11.11 B-roll Handout #7: Milestone Moments and Final Numbers

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B-roll Handout #4: Tmall Smart Stores

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11.11 B-roll Handout #3: 11.11 Experiences from Other Alibaba Businesses

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11.11 B-roll Handout #2: Starbucks & Ele.me On-Demand Delivery

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11.11 B-roll Handout #1: 11.11 Consumer Online and Offline Shopping

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