The traditional family feast on New Year’s Eve in China—Lunar New Year’s Eve, that is—is almost as old as the ancient holiday itself. But this year, thanks to e-commerce, Chinese families can complement the classic hot pot and dumplings with steak from Australia or Canadian lobster when they sit down to dinner on Feb. 7.
This is just one example of how online shopping sites such as Alibaba Group’s Taobao Marketplace are modernizing Chinese New Year. Check out the graphic and video below for more ways this time-honored custom is now celebrated with an e-twist. And after the graphic, read about the results from Alibaba’s Ali Chinese New Year Shopping Festival. Xin nian da ji! (Have a prosperous new year!)
Now watch this video of how a family in distant Shaanxi Province enjoyed a New Zealand seafood dinner, cooked for them personally by a Kiwi chef, ordered online through Tmall.com.
Alibaba this year launched the first Ali Chinese New Year Shopping Festival, aiming to make international goods more accessible to rural Chinese shoppers while promoting the sale of agricultural products in the country’s big cities. Results from the Jan. 17 – Jan. 21 event are in: 2.1 billion items were sold on Alibaba retail marketplaces over the five-day period, according to a report released by Alibaba and research firm CBNData. (GMV was not disclosed.)
Other highlights from the CNY online shopping festival: