Photo credit: Alibaba Groupf
This week, Alibaba Group’s grocery purchasing platform Tmall Supermarket said it would continue to offer next-day delivery during the busy Lunar New Year in China’s biggest cities.
In other news, hypermart chain Freshippo has made it easy to pick up presents for family and friends during the holidays with an assortment of pre-assembled seasonal gifts.
And the group’s travel platform Fliggy unveiled a partnership with On Location, Official Hospitality Provider for the upcoming Olympic Games Paris 2024.
Tmall Supermarket Offers Next-Day Delivery in 100 Cities Amid Holiday Rush
During the Spring Festival, which runs from Feb. 10 to Feb. 17 this year, Tmall Supermarket will continue to provide next-day delivery for hungry holidaymakers across China.
Many of the country’s biggest cities, like Beijing, Shanghai, Guangzhou, Hangzhou, Shenzhen, and Wuhan, are included and represent a significant portion of all the platform’s customer base.
“The 100 cities cover more than 60% of Tmall Supermarket’s orders,” a business representative said in a statement.
Users will be able to buy popular Lunar New Year foodstuffs like king crab, fish and gift boxes, as well as pantry essentials from rice to oil.
Tmall Supermarket has also launched a seafood gift box for festive feast-goers, packed full of shellfish, lobsters and crab for less than RMB400 ($55.61). It’s a hit among Chinese consumers, and a fifth of people who bought the gift box ordered a second one, according to the platform.
Flowers, Fruit or Whatever You Fancy: A Guide to Freshippo’s Lunar New Year Deals
Freshippo has rolled out a range of tasty and beautiful product offers as Chinese consumers gear up to welcome the Year of the Dragon.
Feeling peckish? Look no further. Freshippo has over 200 gift boxes available, filled with delicious delights like cashews, peanuts, cookies and more, as well as an assortment of pre-made meals.
Freshippo has also sourced over 80 types of flowers from orchids to daffodils, allowing shoppers to create bright, festive bouquets.
But if the holiday fun has tired you out, have no fear! From the comfort of your couch, opt for a pre-made Chinese willow arrangement for RMB99 and take advantage of Freshippo’s free door-to-door delivery service.
Fliggy Offers Travel Packages to Olympics Fans
Fliggy and On Location have combined forces to provide travel packages to Chinese consumers including accommodation and Olympic event tickets for the upcoming summer games in Paris.
Each offer combines a stay at a premium on-site hospitality provider with tickets for a sports event nearby, while a limited number of luxury packages allow travelers to view the Olympic Games Opening Ceremony as well.
“The demand for personalized travel experiences has become a prevailing trend in China’s consumer market,” said Zhuang Zhuoran, CEO of Fliggy, in a statement.
Foodies can opt for Fliggy’s Bridge360 package, which offers a view of the Opening Ceremony from the Pont de L’Alma bridge while indulging in traditional French cuisine.
Meanwhile, the more nature-inclined can watch the proceedings from the banks of the Seine.
Brands Court Chinese Consumers with Luxury Dragon Limited Editions For Lunar New Year
Dragons hold deep significance in Chinese culture as harbingers of fortune, and luxury labels worldwide reimagined this scaly symbol with an array of jewelry, watches, accessories and more.
Alizila parsed through recent product releases on Alibaba’s e-commerce platform Tmall, and its high-end branch Tmall Luxury Pavilion, to see how these brands are ringing in the new year.
LVMH’s Hublot Makes Fiery Launch on Tmall for Lunar New Year
Swiss watchmaker Hublot made its entrance on Tmall ahead of the Spring Festival and will ring in the Lunar New Year with a limited-edition dragon timepiece.
The watch design references traditional Chinese paper-cutting art through a multi-layered dragon pattern in magenta, purple and ivory hues and has a limited run of 88 pieces.
Keep up with China’s latest luxury launch
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