The Alibaba News Roundup is a weekly digest of events and happenings across the company. This week’s coverage looks at Alibaba’s new partnerships with Golden Goose and Total. We also see how Tmall’s 3D shopping tech is helping home-appliance brands such as Siemens and Haier.
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Italian high-fashion brand Golden Goose, known for its low-top leather sneakers, has opened a flagship store on Tmall Luxury Pavilion, Alibaba Group’s online destination for luxury and premium brands. The move enables Golden Goose to better connect and engage with more than 700 million consumers on Alibaba’s retail platforms in China. To celebrate the launch, the brand has made some of its signature sneakers and a new range of bags available to Pavilion shoppers.
Tmall has made its new 3D shopping feature available to more brands on its platform. Following its initial rollout among furniture and smartphone merchants, the technology has now been leveraged by an additional 100 home-appliance brands, including Siemens and Haier. It has helped brands enhance the shopping experience, from allowing users to mix and match items to offering 360-degree product views as well as virtual mockups that help users visualize how fridges, ACs and other appliances might look like at home.
Last week, Total China and Alibaba signed a Memorandum of Understanding to drive the digital transformation of the energy company’s operations, including everything from product innovation and customer acquisition to order fulfillment and organizational development. Alibaba will provide digital infrastructure and support for Total China’s service stations, lubricants business and car-care operations. As part of the agreement, Total will also launch a cross-platform storefront to offer consumers a seamless, online-to-offline experience across various Alibaba apps, including Taobao, Tmall, Alipay, Ele.me and Amap. Total is the first international energy company to leverage the Alibaba Business Operating System, underpinning the A100 program, which helps key brands make use of all the tools available in Alibaba’s digital economy and accelerate their digitalization through a one-stop, wide-ranging service package.
Ele.me has showed off its creative side by putting on a fashion show at this year’s Taobao Maker Festival. The on-demand delivery platform dropped a 22-look streetwear collection, created in collaboration with indie fashion designer and Taobao store owner Wang Ting. A fun twist on Ele.me riders’ signature blue uniforms, the outfits include elements like reflective strips, waterproof fabric as well as plenty of pockets. Starting Aug. 15, the capsule will be available for purchase on Ele.me’s flagship store on Tmall. Consumers can also search for the keyword “Ele.me Fashion Week” on the delivery app to find a range of cross-branded new products – all unexpected mashups spotlighted as part of the campaign, from whisky-based ice-cream floats to boba-tea congee.