Alibaba’s 11.11 Outstrips Biggest US Shopping Holidays in 2019

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Alibaba’s 11.11 Outstrips Biggest US Shopping Holidays in 2019


The numbers are in. U.S. retail’s biggest shopping holidays of the year, from Black Friday to Cyber Monday — and all the shopping holidays in between — generated $24.6 billion in online revenues, according to Adobe. But that figure is still far belowAlibaba’s 11.11 Global Shopping Festival, which in 2019 reached $38.4 billion– in just 24 hours. See the infographic below for the full details:

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