Alibaba’s IP Protection Practices At-A-Glance

Main Content

Alibaba’s IP Protection Practices At-A-Glance

Alibaba issued its annual highlights on brand protection practices and results. Notably, the company reports the number of takedown requests on its platforms declined 44%, while brand participation increased 36%. Alibaba removed 23x more listings proactively than through takedown requests. And 97% of those proactive takedowns were made before a single sale took place. The company also reports improvements to its notice and takedown program, enhancements making it easier for small businesses to protect their IP rights, support of law enforcement investigations, taking infringers to court, and its industry leadership. Full infographic below:

Alibaba-IACC partnershipAnti-Counterfeitingbrand protectionIntellectual Property Rights
Reuse this content

Sign Up For Our Newsletter

Stay updated on the digital economy with our free weekly newsletter