Coach Launches Temporary Online Store in China

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Coach Launches Temporary Online Store in China

New York-based Coach Inc. opened a temporary online store in China on Dec. 12, according to Housed on the e-commerce site Taobao Mall, the online store will operate from Dec. 12 to Jan. 15, and will offer accessories and gift items, as well as some exclusive and limited-edition products. “The new store will help us increase our understanding of the needs and preferences of China’s online shoppers, helping us accumulate valuable experience in China’s e-commerce landscape and gaining insights to potentially pave the way for the development and launch of a permanent online Coach store in China,” said Jonathan Seliger, president and CEO for Coach China.

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