Evolution of the 11.11 Global Shopping Phenomenon

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Evolution of the 11.11 Global Shopping Phenomenon

<img class="feature" src="https://alizila.oss-us-west-1.aliyuncs.com/uploads/2015/06/1.7-Jack-3.jpg"/>

By Alizila Staff

|

Published on Nov. 2, 2015

Watch this video to find out how Alibaba Group turned a kitschy holiday known as Singles Day into the biggest shopping day of the year.

To watch in China, click here.

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