Jo Malone Scents China Opportunity With Tmall

British perfume maker Jo Malone London, known for introducing the concept of combining scents to create bespoke fragrances, has brought its highly customized experience to Chinese consumers through a new store on Tmall. Aside of the brand’s website, the Alibaba-owned B2C marketplace is Jo Malone London’s only other e-commerce channel in China, the London-based brand…