Private: Tmall Luxury Pavilion Debuts New Game for Fashionistas
August 23, 2019
Tmall has designed a new space for showcasing brand experiences at one of Shanghai's trendiest shopping malls, K11. Starting this week, Alibaba Group's B2C online marketplace will partner with brands to feature pop-up activations exclusive to the venue, including everything from a street-culture exhibition from American skate-shoe brand Vans to live-band performances and ice-cream-themed immersive…
