NFL Looks to Score with Chinese Fans

Main Content

NFL Looks to Score with Chinese Fans

The 11.11 Global Shopping Festival, also known as the Singles Day sale,draws millions of enthusiastic Chinese shoppers to Alibaba Group’s marketplacesfor the 24-hour event,offeringaonce-in-a-year marketing opportunity for foreign merchants. Watch the video to see how the National Football League, which isbuilding an audience for its games andauthentic sports merchandise among Chinese fans,gets ready for the rush.

To watch in China, click here.

Cross-Border E-CommerceNFLTmallTmall Global
Reuse this content

Sign Up For Our Newsletter

Stay updated on the digital economy with our free weekly newsletter