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A Great Catch: “See Now, Buy Now” Goes from Land to Sea

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Xie Qingli, a Taobao store owner who sells fresh fish from her hometown’s lake, began hosting livestreams on Taobao four years ago. Everyday, she gets on a boat with her family, and livestreams to her fans and customers from the middle of 627-square-meter lake. This is part of a series of stories on people leveraging Taobao Live to make a significant change in their lives.

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