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How L’Oréal Reinvents Itself for 11.11

L’Oreal China CEO and President Fabrice Megarbane sat down just ahead of this year’s 11.11 to share his thoughts on how brands have to keep reinventing themselves to stay deeply engaged with consumers. L’Oreal is a highly popular brand in China and is active in Alibaba’s 11.11 Global Shopping Festival.

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