L’Oréal Paris Uses Tmall, 11.11 to Reach Chinese Consumers

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L’Oréal Paris Uses Tmall, 11.11 to Reach Chinese Consumers



Alibaba’s B2C marketplace isn’t just about sales, says L’Oréal Paris’ Eileen Zong. It’s a highly sophisticated platform for serving what may be the most dynamic consumer base in the world.

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