Supergoop CEO on Sharing the Brand’s Value with Chinese Consumers

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Supergoop CEO on Sharing the Brand’s Value with Chinese Consumers



Supergoop CEO Amanda Baldwin is on a mission to change the way the world thinks about sunscreen. That mission resonated in China’s skincare market early last year, with the Texas brand seeing strong demand for its products in China just a few weeks after launching on Alibaba’s Tmall Global.

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