Taobao’s Han Wenfei on Nurturing Entrepreneurship

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Taobao’s Han Wenfei on Nurturing Entrepreneurship



Entrepreneurship is alive and well in China, according to Han Wenfei, General Marketing Manager at Alibaba Group’s B2C digital marketplaces Taobao and Tmall.

The 12-year Alibaba veteran spoke with Alizila ahead of the annual Maker Festival, a seven-day event for young entrepreneurs to showcase their products to the general public, and meet investors and other business owners.

During the pandemic, changing consumer behavior altered the lifestyles of millions of Chinese people, but domestic entrepreneurs are rising to the challenge with a host of innovative products.

Watch the video to learn more about how Alibaba is nurturing the next generation of business leaders.

Key quotes:

“Taobao and Tmall offer a vibrant e-commerce environment which provides entrepreneurs with a comprehensive digital growth path making it an ideal partner for SMEs and entrepreneurs,” said Han.

“The biggest change at this year’s Maker Festival is it has expanded from an exhibition of innovative products to an industry event featuring an innovation and entrepreneurship forum,” said Han.

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