Tmall Helps Bissell Find Sweeping Success in China

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Tmall Helps Bissell Find Sweeping Success in China



U.S. floor-care products manufacturer Bissell has been tapping into China’s enormous market through Tmall, Alibaba Group’s B2C platform. See how the brand was able to make use of Tmall’s insights, tools and expertise to develop new products and expand its consumer reach and engagement.

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