WIRED: How Alibaba is Training People to Shop Online

Main Content

WIRED: How Alibaba is Training People to Shop Online



The dream of any business is identifying the elusive “untapped market.” By aggressively moving to empower the massive, and largely unrealized consumer potential of rural China, Alibaba has done just that. Numbering 600 million — twice the size of the entire U.S. population — this market is rapidly embracing online commerce from both the buyer and seller perspective. All this despite a slowing Chinese economy. A recent Wired article details how this huge market is tapping into the electronic economy.

Alibaba EcosystemRural ChinaRural E-CommerceRural TaobaoTaobao

Subscribe to Our Newsletter

For the latest news and updates from Alizila, please subscribe to our newsletter.