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From New Zealand Hook to Rural China Cook

Hot pot and dumplings are traditional Chinese fare, but New Zealand salmon and abalone? They are now thanks to Tmall.com, and not just for China’s wealthier urbanites. Consumers in the distant countryside are also enjoying these same delicacies with the help of Taobao Rural Service Centers—within 72 hours of placing an order. Watch how one family in the northern province of Shaanxi got a fresh New Zealand seafood dinner delivered to their door–complete with a Kiwi chef.