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Alibaba’s Zhang: ‘Mindshare Comes Before Market Share’

In China, mindshare comes before market share, according to Alibaba Group CEO Daniel Zhang. That’s why the e-commerce giant has positioned itself to help merchants not only sell online, but also build their brands and engage consumers in one of the world’s toughest retail markets. Watch the video to hear Zhang’s vision for the future of commerce, and why he believes bottom-up innovation beats top-down.