Why 11.11 Blows Away Black Friday and Cyber Monday

As it has for the last several years, Alibaba’s 11.11 Global Shopping Festival in 2016 handily beat out Black Friday and Cyber Monday for the title of world’s largest online sale. What’s more, the festival this year featured some innovative digital marketing initiatives that may show where the retail business is headed in the future. Check out this infographic for the highlights:

11.11 VS Black Friday & Cyber Monday