Cross-border online marketplace AliExpress launched its first meet-and-greet tour in the U.S., featuring actor and comedian Tiffany Haddish.
In other news, France’s Courrèges opened an e-commerce store on Tmall Luxury Pavilion, part of its international push to attract digitally native Gen Z fashionistas to the brand.
Love was in the air on China’s Valentine’s Day, well in cyber space, as online orders for flowers and digital love letters flew around China.
AliExpress Pairs With Actor Tiffany Haddish in LA Pop-Up Series
Cross-border online marketplace AliExpress launched its first meet-and-greet tour in the U.S., featuring actor and comedian Tiffany Haddish and her personally curated collection of goods from across the platform.
The tour, consisting of an interactive display and an area for Haddish to speak with consumers, will take place in Los Angeles and include stops in West Hollywood, Glendale and at the Santa Monica Pier.
“We’re thrilled to be teaming up with Tiffany to debut this unique experience and introduce AliExpress throughout Los Angeles and the U.S.,” Chris Carl, Head of Marketing, AliExpress U.S, said in a statement.
Some of the actor’s favorite items, from fashion to electronics, will be available to consumers in a virtual showroom on the platform.
“AliExpress is all about delivering excitement and wonder on a budget, and you know I’ve got a soft spot for fabulous finds at a great price,” said Haddish in a statement.
AliExpress is part of the Alibaba International Digital Commerce Group, which delivered 41% overall revenue growth in the three months to June.
France’s Courrèges Expands In China With Alibaba Launch
The French fashion house opened an e-commerce store on Alibaba Group’s business-to-consumer marketplace Tmall, part of its international push to attract digitally native Gen Z fashionistas to the brand.
Fashion-forward Courrèges shot to fame in the 1960s with its short hemlines, A-line silhouettes, and white vinyl jackets that captured the Swinging Sixties zeitgeist. The brand is now re-editing many of those classics with a modern twist.
A digital-first strategy in China helps brands reach a new generation of e-commerce savvy shoppers comfortable making purchases on their mobile phones. Going digital also lets brands get to know a market and consumers’ tastes before making big investments in physical stores.
Luxury Brands Launch 1,000+ Limited Editions on Tmall for China’s Valentine’s Day
Luxury brands launched over 1,000 limited editions in time for Chinese Valentine’s Day on Alibaba Group’s Tmall, celebrating romantic love in style.
Many of the items are limited editions worldwide and customized for the Chinese market ahead of Chinese Valentine’s Day, which falls on Aug. 22 this year and memorializes the star-crossed love between a cowherd and weaver girl enshrined in Chinese mythology.
Also known as the Qixi Festival, many shoppers take it as an opportunity to show their love with wearable tokens of affection.
Love Letters Go Digital In China and Flowers Delivers Jump on Alibaba’s Ele.me
Expressing love in China goes digital as romantics celebrate China’s version of Valentine’s Day by sending electronic love letters and ordering flowers online.
China’s Valentine’s Day, also known as the Qixi Festival, falls on Aug. 22 this year and memorializes the star-crossed love between a cowherd and weaver girl in Chinese mythology.
About 500,000 people confessed their love digitally between Aug. 18 and Aug. 20 on Alibaba Group’s on-demand delivery company Ele.me, while flower deliveries on Qixi’s eve rose by nearly 50% year-on-year.
Alibaba Cloud Launches Open-Source Models that Understand Images
Alibaba Cloud said that it’s releasing two open-source large vision language models that understand images and text.
Qwen-VL, a pre-trained large vision language model and its conversationally finetuned version Qwen-VL-Chat, are available for download on Alibaba Cloud’s AI model community ModelScope and the collaborative AI platform Hugging Face.