Alibaba Group on Tuesday became an official partner of the upcoming Asian Games, the largest multi-sport event in the region, due to take place September 2022 in Hangzhou.
The Games’ organizing committee said that, through the partnership with Alibaba, they aim to make the 2022 Asian Games, to be held in Hangzhou, the first “Asian Games on the cloud,” where all core systems powering the event will be handled via cloud computing. Alibaba Cloud will leverage its technologies to help the Games process large volumes of competition results in real time, as well as to support management of the venue.
The committee also launched a flagship store for its licensed merchandise on Tmall, Alibaba’s B2C online marketplace, with plans to tap Alibaba’s other e-commerce platforms, such as Taobao and Lazada, later on.
“As a company born in Hangzhou, Alibaba Group is proud to support Hangzhou 2022 as its official partner,” said Alibaba Group Executive Chairman and CEO Daniel Zhang. “We will empower the games with world-class technology and consumer services from across the Alibaba Digital Economy, together with our ongoing green initiatives, to bring about an innovative and memorable event experience.”
For a greener event, the committee said it would engage the public using “Ant Forest,” a mini-program within mobile-payments app Alipay. Ant Forest users are rewarded “green energy” points for making small, environmentally friendly decisions in their daily lives, and they can redeem the points to plant trees in arid areas of China.
Alibaba said it is developing a dedicated mini-program on Alipay to streamline the experience for spectators at the Games, including online ticketing and dining and transportation route recommendations, as they travel between the Games’ official venues in six locations in Zhejiang province.
Hangzhou expects to host about 10,000 athletes during the Games, as well as hundreds of thousands of staff and visitors from 45 countries and regions. It will be the third Chinese city to host the event, after Beijing in 1990 and Guangzhou in 2010.