China Wine Trends: Red Over White, French Above All

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China Wine Trends: Red Over White, French Above All



In China, consumers’ taste for wine leans toward rouge, and overwhelmingly so. Among wine drinkers in the world’s second-largest economy, 80 percent, in fact, prefer red over white. And when it comes to imported vino, France is by far the favorite, accounting for 46.2 percent of all the wine shipped to China. (Although other wine exporters, notably those in Italy and the U.S., are making a push to grab a larger piece of the Chinese market.)

Those are just a couple of the China wine trends we dug up ahead of Friday’s 9.9 Global Wine & Spirits Festival. Have a look at the infographic below to find out more aboutwine consumption in a market that still has plenty of room to grow.

 

China wine trends

9.9 Wine FestivalTmallWine And Spirits

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