How Chinese Consumers Shop Online
Gamification
E-commerce in China has become more than adding items to your cart and clicking on ‘checkout.’ Alizila’s Jing Wang shows you how Chinese consumers have turned online shopping into a game.
Re-commerce
Re-commerce is becoming popular for Chinese consumers who are increasingly embracing a sustainable lifestyle. On re-commerce super apps, which integrate all possible functions related to shopping for secondhand goods, you can even rent or recycle pre-owned items in any conceivable category. Alizila’s Jing Wang explains how the re-commerce experience in China can be so different from elsewhere around the world.
Cross-border
China’s Millennials and Gen-Z consumers have gravitated toward cross-border e-commerce platforms like Alibaba Group’s Tmall Global in recent years as the coronavirus pandemic has restricted international travel. We explain how Tmall Global has addressed some of their concerns about cross-border shopping and is bringing a world of goods to Chinese consumers faster than ever before.