Online Shopping China Mobile

How Chinese Consumers Shop Online

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Gamification

E-commerce in China has become more than adding items to your cart and clicking on ‘checkout.’ Alizila’s Jing Wang shows you how Chinese consumers have turned online shopping into a game.

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Luxury

From virtual fittings to 3D showrooms, shopping for luxury items in China has gone truly digital. Alizila’s Jing Wang shows how Chinese consumers do their luxury shopping online.

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Re-commerce

Re-commerce is becoming popular for Chinese consumers who are increasingly embracing a sustainable lifestyle. On re-commerce super apps, which integrate all possible functions related to shopping for secondhand goods, you can even rent or recycle pre-owned items in any conceivable category. Alizila’s Jing Wang explains how the re-commerce experience in China can be so different from elsewhere around the world.