For over a century, L’Oreal has been a standard-bearer for beauty and glamor. Now, it has also stands out as an early adopter of “New Retail” in China–an innovative business model that weaves online and offline shopping into one seamless interactive experience for consumers.
As part of the rev-up for Alibaba’s 11.11 Global Shopping Festival, the cosmetic giant this year, in collaboration with Tmall.com, rolled out several cutting-edge technologies to engage with Chinese customers, offering an upgraded shopping experience whether browsing at an existing brick-and-mortar shops, one of the six Pop-Up Smart Stores in five major cities or in front of a computer or phone screen.
Here is a look at L’Oreal’s “New Retail” approach: