The Alizila Quiz- June 3, 2021

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The Alizila Quiz- June 3, 2021



Have you been keeping up with news from Alizila? Last week, we covered the story behind the birth of livestreaming technology on Taobao, the A-Z of what you need to know to sell in China via Tmall Global, the kick-off news about this year’s 6.18 Mid-Year Shopping Festival and how direct-to-consumer(DTC) brands were able to thrive during the pandemic

Take this quiz to see how well you’ve followed the latest news about Alibaba and trends in e-commerce, retail, logistics and more. 

Livestreaming Apple Farmer

Q1: Livestream commerce is hugely popular in China. But just a few years ago, the use of livestreaming was still unheard of in the e-commerce space. What prompted Alibaba to launch this feature on its Taobao app? 

1. Market research data that was released by a leading consulting group.
2. An internal town hall meeting that was held during AliDay.
3. A young product manager’s idea to help merchants more closely connect with consumers.

Correct!

Wrong!

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Q2: Which of the below answers influences the least in making a successful livestream on Taobao? 

1. Professional livestreamers who add personal touch to product presentation.
2. AI-powered avatars that interact with the audience and answer their questions about products.
3. Technology that analyzes viewers’ reactions and offers advice to the hosts, much like automated "data scientists" for each livestream room.

Correct!

Wrong!

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Q3: 6.18 is one of the biggest annual shopping festivals in China. What is different about this year’s 6.18? 

1. Brands are hiring professional livestreamers to promote products.
2. Shoppers will be able to track the status of all packages with no additional costs.
3. The number of participating brands have doubled.

Correct!

Wrong!

Tmall Global

Q4: Which best describes the brands on Tmall Global? 

1. Chinese brands that sell to consumers in China.
2. International brands that sell to consumers in China.
3. International brands that sell to global consumers.

Correct!

Wrong!

Tmall Global And Cainiao’s Bonded Warehouse

Q5: Tmall Global recommends that overseas merchants work with professional service companies based in China, or "Tmall Partners," when first entering the market. What is/are the services that these companies provide?

1. Digital marketing and design
2. Web store analytics
3. IT Maintenance
4. Logistics
5. All of the above

Correct!

Wrong!

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The Alizila Quiz- June 3, 2021


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