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A Tour of Freshippo’s Newest Store Formats

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Having started off as a mobile-first supermarket, Alibaba’s New Retail food chain now encompasses a range of store formats to cater to different consumer needs. From takeaway breakfast stations to a tech-driven farmers’ market and even a full-fledged shopping mall, here’s how the brand is keeping things fresh for consumers. To read more about Freshippo’s new store formats, click here.

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