Alibaba President Michael Evans on This Year’s 11.11 and Beyond for Retailers and Brands

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Alibaba President Michael Evans on This Year’s 11.11 and Beyond for Retailers and Brands



Michael Evans, president at Alibaba Group, greets you on the ground at our headquarters in Hangzhou, China, on 11.11. He explains why the shopping festival is an opportunity for U.S. retailers and brands to maintain momentum in China and in the new retail environment.

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