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How Allbirds Brought its Message of Sustainability to Consumers in China

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Allbirds, the San Francisco-based startup whose eco-friendly shoes have become staples in Hollywood and Silicon Valley wardrobes, recently marked a full year since opening its first store in China and on Tmall. Watch how the business has leveraged technology and its omnichannel capabilities to share its message of sustainability and wellbeing with Chinese consumers. Read more about Allbirds here.

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