How Tmall Luxury Pavilion Grew into the Largest Online Destination in China for Luxury Brands

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How Tmall Luxury Pavilion Grew into the Largest Online Destination in China for Luxury Brands



Janet Wang, head of Tmall Luxury Pavilion talks about the meteoric growth of the platform in five years, and how it’s building technologies that help brands deliver innovative multi-dimensional interactions with their customers.

Key quotes:

“Today, Tmall Luxury Pavilion has grown into the largest online destination in China to host over 200 luxury brands from the five major luxury groups. This is the destination for Chinese consumers to interact with brands, to browse, to experience the brands.”

“We’re introducing a whole new metaverse experience, including MetaPass, AR fashion shows and extended reality experience so that the consumers can enter an immersive virtual world of luxury. We do believe metaverse is going to be a game changer.”

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