Rising Outdoor Sports Trend: Flying Disc

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Rising Outdoor Sports Trend: Flying Disc

When An Chenran co-founded Yikun Flying Discs in 2008, flying disc sports were played only by professionals. Today, it’s a popular outdoor activity, especially among millennial consumers looking for sports easily played in cities. Through Taobao, Alibaba’s e-commerce platform, Yikun Flying Discs was able to amplify its presence and meet the demands of this growing consumer trend.

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