SIGN UP FOR OUR NEWSLETTER

Get the latest news about Alibaba Group, the digital economy, e-commerce and tech innovation

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Error Message
Success Message
 

The Evolution of 11.11

Share this article

A look at how the biggest shopping day of the year became the most innovative in all of online – and offline – retail.

Download Video
Share this article
 

See more stories

Alibaba News Roundup: Global Shopping Fest Kickoff and U.S. SMEs’ Digital Transformation

October 23, 2020
11.11
What to Expect from Alibaba’s 2020 11.11 Global Shopping Festival

October 20, 2020
Sneak Peek: US Pitch Fest Winners Get Ready for Alibaba’s 11.11 Global Shopping Festival

October 20, 2020
US Pitch Fest Winners Gear Up for Alibaba’s 11.11 Global Shopping Festival

October 20, 2020
2020 11.11 Global Shopping Festival: Media Resources

October 20, 2020
Alibaba News Roundup: Retail and Tourism in a Post-Pandemic World

October 16, 2020
DingTalk
What Is DingTalk?

October 16, 2020
Chinese shoppers
Brand Growth Opportunities in Post-Covid China: Insights from WPP x Alibaba Webinar Series

October 15, 2020
11.11 Sizzle
How Shopping Festivals Shape Retail: Insights from WPP’s David Roth

October 14, 2020
SEE MORE STORIES