Tmall Global Helps Boost Vitabiotics’ Localization Strategies
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Leading British vitamin brand, Vitabiotics, has launched the second store on Tmall Global to expand its audience in China just in time for the 2020 11.11 Global Shopping Festival. The second store aims to plug into the millennial consumers who are looking for premium products from overseas. The brand has already been expanding rapidly in China with the signature pregnancy care product, after launching the first mom and baby store in 2015.