Alizila is a news website focusing on the e-commerce industry and Alibaba Group, one of the world's leading e-commerce companies. Reporting from Alibaba Group's international headquarters in Hong Kong, Alizila's broad mission is the same as that of our Hangzhou, China-based parent company:  to foster the international growth of e-commerce, and to support the proliferation of Internet-based small businesses.

Although we are funded by Alibaba Group, our approach is a little different from other corporate websites. Instead of being a pure marketing tool, Alizila applies journalistic standards and practices to our coverage of Group companies and the e-commerce  industry as a whole. This does not mean that stories, videos and blog posts are devoid of our corporate viewpoint. Rather, we strive to be balanced in our coverage and to present all relevant facts, even if this occasionally casts Alibaba Group in an unfavorable light.

Most content on Alizila is produced in-house. News, feature stories and videos usually focus on Alibaba companies as well as e-commerce trends and developments in China and around the world. The InsideAlibaba blog offers pithy, timely takes on the industry, and is also a resource for Alibaba.com's international members, providing useful online trading tips and updates on the business-to-business platform's products and services.

For those who are wondering, the website's name is pronounced a-lee-zill-a. It's a palindrome. To us, it signifies that no matter from what angle you look at it, Alizila offers the A to Z of news about Alibaba Group.

Alizila's managing editor is Jim Erickson. Prior to joining Alibaba in January 2010, Erickson for more than 30 years covered business, politics and technology at major newspapers and magazines in the U.S. and Asia. A resident of Hong Kong since 1997, Erickson worked for eight years as Business and Technology Editor at TIME magazine's Asia and international  editions. Winner of a Gerald Loeb Award for distinguished business and financial journalism from the UCLA Anderson School of Management, Erickson co-authored a bestseller, Hard Drive: Bill Gates and the Making of the Microsoft Empire, the first biography of Microsoft's famous chairman.

To learn more about Alibaba Group and its companies, click here.