Alizila is a news website focusing on the e-commerce industry and Alibaba Group, one of the world's leading e-commerce companies. Reporting from Alibaba Group's offices in Hong Kong, Alizila's broad mission is the same as that of our Hangzhou, China-based parent company:  to foster the international growth of e-commerce, and to support the growth of Internet-based small businesses everywhere.

Although we are funded by Alibaba Group, our mission is largely informational rather than promotional. Alizila reporters apply journalistic standards and practices to our coverage of Group companies and the industry. Most content is produced in-house. News, feature stories and videos usually focus on Alibaba companies as well as e-commerce trends and developments in China and around the world. The InsideAlibaba blog offers pithy, timely takes on the industry, news briefs on the company and useful "how-to" information for buyers and sellers using Alibaba's international platforms.

For those who are wondering, the website's name is pronounced a-lee-zill-a. It's a palindrome. To us, it signifies that no matter from what angle you look at it, Alizila offers the A to Z of news about Alibaba Group.

Alizila's managing editor is Jim Erickson. Prior to joining Alibaba in January 2010, Erickson for more than 30 years covered business, politics and technology at major newspapers and magazines in the U.S. and Asia. A resident of Hong Kong since 1997, Erickson worked for eight years as Business and Technology Editor at TIME magazine's Asia and international  editions. Winner of a Gerald Loeb Award for distinguished business and financial journalism from the UCLA Anderson School of Management, Erickson co-authored a bestseller, Hard Drive: Bill Gates and the Making of the Microsoft Empire, the first biography of Microsoft's famous chairman.

To learn more about Alibaba Group and its companies, click here.