Alibaba News Roundup: Brunello Cucinelli’s Quiet Luxury More Popular Than Ever on Tmall; Forms Partnership To Drive Digitalization Among European SMEs

Main Content

Alibaba News Roundup: Brunello Cucinelli’s Quiet Luxury More Popular Than Ever on Tmall; Forms Partnership To Drive Digitalization Among European SMEs

Italian luxury brand Brunello Cucinelli has reported record-breaking sales growth in Asia, as shown by sustained demand on Alibaba’s high-end shopping marketplace Tmall Luxury Pavilion.

And in other news, business-to-business e-commerce site announced this week a tie-up with retail consultancy Alioth to encourage greater use of online tools and sales channels among small companies in Europe.

Tmall Luxury Pavilion Reports Growing Demand For Italian Designer Brunello Cucinelli

The subtle elegance of the label’s wool throws, shearling-trimmed loafers and delicate knitwear has earned Italy’s so-called King of Cashmere a strong following in China, as fresh data shows.

After over a year of operating on Tmall Luxury Pavilion, the number of consumers with high interest in browsing, collecting or purchasing Brunello Cucinelli on the Tmall platform has increased nearly six times, with significant growth among young consumers and high-net-worth individuals.

Earlier this month, the brand reported a 28.1% rise in sales in Asia for the 12 months ending December 31, 2022, fuelled in part by strong demand from China.

This “testifies to the growing appeal of our brand in China, with a very interesting prospective value,” the Brunello Cucinelli earnings release stated.

Read more about how the King of Cashmere is courting China’s young shoppers Announces Partnership to Unlock Opportunities for SMEs will partner with online retail consultancy Alioth to support small and medium-sized enterprises (SMEs) in their global export journeys.

The Amsterdam-headquartered firm shepherds SMEs in Benelux, the UK and the Nordics through the process of selling on channels

“Leveraging its expertise working with multi-sector SMEs across Europe, Alioth will play an important role in supporting SMEs in the digitalisation of their processes as a key strength for ensuring that they future-proof their business for years to come,” said Jijay Shen, General Manager Europe,, in a statement this week.

Nearly two-thirds of small businesses in Europe are not fully digital, according to data from the platform, and over a fifth do not export their products.

This presents a large growth opportunity for and local SMEs alike.

“By partnering with, we will help new and existing clients leverage innovative B2B tools available on and drive long-term growth,” noted Alioth Founder Michiel Ebbing.

Alibaba Platforms Fuel $66B in U.S. Product Sales, Spurring Job Growth

U.S. brands sold roughly $66.2 billion worth of products, from pet foods to cosmetics, via Alibaba marketplaces to Chinese consumers in 2022, a new report found.

Cross-border e-commerce on Alibaba platforms has expanded by about 47.4% since 2019 and is a contributor to U.S. economic growth.

The swell in U.S. brand sales directly added $38.4 billion to the U.S. GDP and created 170,867 jobs in 2022, according to the report compiled by NDP Analytics and commissioned by Alibaba.

Go beyond the numbers and discover how U.S. brands are benefitting

Holidaymakers Book Trips Across China For 2024’s Spring Festival

The Year of the Wood Dragon is approaching, and many Chinese tourists plan to celebrate at the country’s most iconic locations, booking data from travel platform Fliggy revealed.

While many city residents take this opportunity to visit extended relatives in their hometowns, a growing number of Chinese holidaymakers are reversing this flow by taking trips to China’s largest cities.

Tourism destinations in the countryside are also gaining traction, offering a range of landscapes from ancient waterways to snowy vistas.

Take a tour of China’s favorite destinations

Alibaba Platforms Leverage Technology to Support Users With Disabilities

The Alibaba ecosystem is working to improve life for millions of Chinese people with disabilities, according to a report released by the Alibaba Foundation on Monday.

Many Alibaba apps have undergone updates to make their layouts and functions accessible for the visually and hearing impaired, while navigation platform Amap has expanded the functionality of a tool providing accessible route planning to people with disabilities.

“Technology can improve the quality of life with more convenient, equitable and inclusive services,” said Sun Lijun, Alibaba Partner and Chairman of the Alibaba Foundation.

Read the full report now

Alibaba Cloud Helps Asia’s First Winter Youth Olympic Games Boost Efficiency and Engagement

Alibaba Cloud is supporting the Winter Youth Olympic Games Gangwon 2024, the first Winter Youth Olympic Games in Asia, to increase efficiency and engagement with its latest cloud technologies.

The Gangwon 2024 Organizing Committee has deployed its major operation platforms, including a staff management portal and ticketing system, on Alibaba Cloud to optimize efficiency.

Learn more here

Tmall Luxury Pavilion Brings LVMH’s Tiffany & Co. to Digital-First Chinese Shoppers

Fine jewelry house Tiffany & Co. unveiled its flagship store on the luxury wing of Alibaba’s e-commerce platform Tmall on Friday as it looks to engage with China’s digitally-native shoppers.

New York-headquartered Tiffany & Co. is the second LVMH-owned brand to launch on the platform this month, as brands from around the world compete for a slice of China’s RMB617 billion ($87 billion) luxury market.

Get the full scoop

Alibaba News RoundupDigitalizationEuropeLuxurySMEsTmall Luxury Pavilion
Reuse this content

Sign Up For Our Newsletter

Stay updated on the digital economy with our free weekly newsletter